Platinum
 Platinum
is a metallic element, known in natural alloy form since
antiquity. It is a malleable, ductile, lustrous, silver-white,
chemically inactive metal. No other jewellery metal is as
long lasting and wonderfully precious with it's understated
elegance and beautiful design.
What's more, Platinum is the
rarest of all the precious metals making it always in vogue.
More than 90% of all platinum
supplies come from South Africa and Russia. Virtually all
of the platinum mined in South Africa is committed to industrial
contracts.
In contrast with gold and silver,
there are no large above-ground platinum stockpiles to protect
against significant supply disruptions.
 Platinum
may seem new but it's history is also legendary. The ancient
Egyptians and South American Incas prized it and today,
the finest and most elegant jewellery contains platinum.
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Platinum
is also wonderful for people with sensitive skin as it's
hypoallergenic properties make it available to wear to anyone.
It's ability not to tarnish makes it one of the world's
strongest jewellery products.A lot of people mistake platinum
with "White Gold" but it really is quite different.
The biggest problem, which makes the metal so desirable,
is it's rarity. While new uses for platinum are being discovered
almost daily, its supply is extremely restricted. Remarkable
difficulties exist in its mining and production, with more
than 130 metric tons of new platinum reaching the world
market each year; that figure is less than 5% of gold production.
All of the platinum ever mined would fill a room measuring
less than twenty-five feet on a side. Refining the metal
poses its own problems; platinum occurs naturally in combination
with other metals, necessitating an intricate process that
takes about six months.
