|
|
The 
Phenomenon
|
 In
1983 wristwatch design took a revolutionary turn thanks to
the work of one manufacturer in particular, SMH (previously
ASUAG-SSIH) of Switzerland. They launched what would become
the world's most infamous brand name watch, the Swatch. The
many different (and sometimes crazy) styles remain an
instant success, and at a very competitive price, 
people tend to buy not just one but many. Swatch combines
relentless Swiss accuracy with breathtaking, innovative and
sublime analogue fashion designs. Swatch technology also means
a less expensive quartz watch using a waterproof and shockproof
case with fewer parts. But Swatches are no mere Wrist Watch.
They are a world renowned fashion statement with the added
bonus of collectiblity. |
The
Spring / Summer collection 2000
|
 This
season the Swatch collection is one of the strongest collections
to date. The mixture of vibrant colours and vivacious design
are making the collection very popular. Over 80 brand
new designs featuring all of the qualities the 
world has come to expect from this exciting brand. Many of
the watches in this collection are already being heralded
as classic Swatches. That gives you even more for your money
when the resale value of your Swatch increases. If you can
get your hands on a limited edition, or if the style you choose
becomes a collectible the value can soar. |
Time
is what you make of it! With Swatch, time is art
|
| The
Swatch range has grown to immeasurable levels with limited
editions created by globally renowned artists fetching huge
sums. In 1991, at the height of the Swatch craze, the "Kiki
Picasso" Swatch sold for 62,000 Swiss Francs or £25,000.00.
Since then several limited edition Swatches have fetched hundreds,
even thousands, of pounds in the secondary market. Limited
editions and the sheer size of the back catalogue make Swatches
a very appealing collectible. Limited editions commissioned
by huge iconic names have added tremendously to Swatch collectibility.
Names such as couture designer Vivienne
Westwood, film directors Pedro
Almodovar and Akira
Kurosawa. And lesser-known burgeoning artists Yue
Min Jun, Constantin
Boym, and Bridget
Mutji add a global, esoteric value to the Swatch brand. |
Art
with function and quality construction.....more
information
|
|
Please visit
out Online Store to see
our extensive range of fine Swatch watches, including the
items seen above.
|
